How a Paging System Can Boost Car Dealership Service

The most precious asset of car dealers is their customers. They cannot afford to lose them at any cost. It's the only thing that matters for the growth of their business. Keeping your customers satisfied isn't easy. If you fail to impress them within a few seconds, they will immediately look for another car dealer. This will not happen anymore!

You can use paging systems to quickly address the needs of your audience. And compel them to a deal with you. It's a powerful tool to streamline communication between the staff and customers. A dedicated paging system keeps the service smooth without any delays.

Let's look into how to use a paging system and how it helps car dealership owners!

Let's begin by understanding the basic types of a paging system. You must know how every type can fit into the daily operations of your dealership. Here are the main types;

This system uses radio frequencies to function without relying on WiFi or mobile networks. It is ideal for dealers who want to stay away from monthly paging fees. It has a line of sight range of half of a mile, so it's effective within a reasonable distance. You can place range extenders to extend the range of the paging system. You can use as many range extenders as needed to cover any size dealership.

This system would use an existing internet Wi-Fi connection to communicate between the app and the customer notification system. It's more flexible because you can use it with smartwatches or mobile phones. This system works with a Pager Genius, Android, or Apple smartwatch products. The range is unlimited!!

This system lets customers directly communicate with the staff by pressing a button to make a service request. When the customer presses a button, a signal is sent to the watch worn by a staff member. It notifies customers they need assistance and that staff can immediately respond to their issues. This system has a line of sight range of 1000 feet.

To implement this paging system, you can just give the pager to a customer who is waiting for their vehicle. Inform them that they can move around and they will be notified once their car is ready. In addition, if you use this paging system internally it will improve communication among the staff.

For example, if a service manager needs a sales representative to help a customer, he can use send a message directly via the paging system. The staff would stay in their respective areas and reduce time that's wasted in walking between departments. Staff availability must be coordinated efficiently in high-traffic areas. 

You can only use a paging system effectively if the staff is educated on operating the systems in place. Here are some practices to train your staff. Here are some practices to train your staff;

• ● Show your staff how to operate the pages, transmitters, and any push notification buttons. They should understand how to power the devices on and off and reset them. It's even better if they can troubleshoot minor issues like connectivity drops/
• ● Explain to them the different types of alerts (LED, Vibration, or beeping) and when to use each. They should know how to set these alerts for different conditions.
• ● Set up guidelines for how to page customers or other staff members. You can create a reference chart and distribute it throughout the dealership for convenience.
• ● Make sure that the staff understands the importance of responding quickly to the alerts. The paging system only works effectively if staff members respond immediately to alerts. 

As said earlier, the primary purpose of a car dealership is to make its customers feel valued. If a customer arrives for a service, they will speak with the service manager. They have to wait while the car is being worked on. With traditional communication setups, service managers have to search the lot and locate the customers when the service is complete. In short, it's unnecessary delays and frustration.

Through a paging system, customers can be easily reached. Customers would be given a pager that vibrates 5 times stronger than a cell phone and a 19 LED Light Alert when the car is ready. They can roam the lot and look at new cars for sale, or take a phone call at the corner of the dealership. It has a strong vibration that guarantees that they won't miss the notification. It's a simple yet effective improvement that will improve customer service.

Paging systems don't limit down to benefit customers - they can improve the productivity of the dealership staff. Without a paging system, service managers often spend a lot of time hunting down large dealership lots. It takes them away from the primary tasks of managing requests or assisting new customers.

You can notify the customers through a push of a button. There is no need to leave the desk. Your staff would no longer waste idol time. It improves the overall workflow of the dealership.

Do you think the paging system is quite expensive? Not really. If used effectively, this is a cost-effective solution. Our Wireless Paging System does not demand phone lines or internet connections so you are free from any monthly expenses. It's an affordable option for dealerships of all sizes.

What’s the cherry on top? This system is expandable. Even if you start with a basic step, you can add more pages as your requests grow. Without any hassle, it simply gets programmed into the existing system. 

Modern car dealerships have started using text message notifications, but this comes with a few limitations. Customers are busy - their phones might be on silent mode or your message might get lost easily in the dozens of messages received every day. 

A devoted paging system guarantees that the alert is always delivered with the required urgency. It has a strong vibration - 5 times greater than a mobile phone. Plus, the LED lights and beeping features let the customers know immediately when their attention is needed. It's absolutely helpful when the dealership lot is large, and customers are not in direct view of the service area.

Time is money in the car dealership world. The service department has a direct impact on the revenue. The faster you can service one vehicle and move on to the next, the more cars you can service in a given day. You can decrease the waiting system between each step through a paging system.

For example, when a car is ready to pick up, a simple page can bring the customer back quickly. The gap between competition and delivery is minimal. Your team would service more cars in the day and add up to your profits. 

• ● Always select a paging system that is suitable for your dealership needs. It depends on the size of your dealership, the number of departments, and the customer flow. A high-service volume would need a WiFi-based paging system.
• ● For even more benefits, use notification buttons and apps in locations across the dealership. Install them at the service desk, the parts department, and customer waiting areas.
• ● Assign different buttons for different departments so that when a page comes through, the staff knows exactly where to go.
• ● The entire staff at the car dealership must be aware of using the system correctly. The managers have to invest some time in training the staff and explaining the different types of alerts.
• ● Like any technology product, the paging system needs regular maintenance. Always keep the pagers and transmitters fully charged; batteries must be replaced whenever required. It's always good to have some backup units in hand.
• ● You can connect the paging systems with customer relationship management software for easy access. This would allow you to keep a check on the customer service timelines. Tracking staff responsiveness would pinpoint the weaknesses.
• ● It's a must to check if the functions are going on as expected after a few weeks. It will pinpoint areas or dead spots where signals are not reaching. You can solve these gaps for better working systems. 

Using a paging system for your car dealership is a game changer for your business. It would improve its productivity and level up the profits. So, if you want to impress your customers at every step, make sure to use a paging system. It will keep them satisfied and coming back for more! Let your protocols bring your customers back. There are plenty of options in paging systems to choose from; select the one that suits your requirements.

Is there any monthly cost with a paging system?

No, traditional paging systems will have no monthly fees, and no internet connection is required. Only a little submission is required to add new ones or to replace previous ones.

What is the range of a wireless paging system?

The range of the Wi-Fi system is as far as the Wi-Fi signal reaches. Our push notification paging system has a 1000-foot range. Our traditional paging system has a range of a ½ mile with range extenders in place increasing this range.

Can I customize the paging system?

Yes, paging systems can be altered. You can designate different paging systems or channels for each department.